Kosair Charities Announces IHeartMedia Louisville Community Partnership
LOUISVILLE, KY / February 26, 2021 / iHeartMedia Louisville has selected Kosair Charities as one of nine nonprofit community partners through their annual Louisville Community Partner program. This year’s focus area is on healing and the media outlet will support the mission of each organization and programming related to healing by utilizing on-air programming, websites, social, and digital media.
iHeartMedia Louisville will created a three-month in-kind marketing campaign for each selected community partner based on their specific programs and needs. Kosair Charities campaign will run January – March, 2021, leading up to April which is Child Abuse Prevention Month. Kosair Charities was specifically selected to promote positive parenting resources amidst the COVID19 pandemic, part of the Face It Movement founded and funded by Kosair Charities. Face It ® directly addresses incidences of child abuse and neglect in Kentucky with the promotion of best practices in child abuse prevention and intervention, engaging the community, and advocating for effective policies. A main focus of Face It is normalizing parenting hardships, sharing tools and resources, and encouraging the community to support families. To help prevent child maltreatment and build strong families, Face It shares materials with parents and caregivers on connecting with their child, conversation starters for difficult topics like safe body boundaries, and other tips on keeping their child safe by making the information relatable and approachable.
“This partnership will not only help amplify messages about Face It that otherwise would not have been possible, most importantly it will hopefully match resources with many parents and families struggling during these unprecedented times,” said Lindsay Wehr, Senior VP of Strategy & Outreach at Kosair Charities. “We are so grateful to be selected as well as partner with iHeart Media into the future.”
iHeartMedia is the #1 media company in the nation and leading media outlet in the Louisville market. Their multiple platforms include broadcast, events, digital businesses and platforms, podcast, and more, reaching an estimated 833,000 in Louisville alone last year.
Kosair Charities enhances the health and well-being of children by delivering financial support for healthcare, research, education, social services, and child advocacy. We envision a world in which children in need live life to the fullest. For more information, please visit https://www.kosair.org.
iHeartMedia Louisville owns and operates WAMZ-FM, WHAS-AM, WKJK-AM, WNRW-FM, WSDF-FM, WKRD-AM, WTFX-FM, and WQMF-FM and is part of iHeartMedia. iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S.