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30 days to love vegetables

Kosair Charities® and American Heart Association Kick-Off a
30-Day Fruit and Veggie Challenge in JCPS

(Louisville, KY: September 6, 2017)  Kosair Charities has teamed up with the American Heart Association to create the 30-day Fruit and Veggie Challenge, which encourages kids to eat a fruit or vegetable at every meal. Students will track their progress using their own challenge calendar. Students who turn in the best chart at the end of the program are eligible to win prizes.

According to the American Heart Association’s estimates, 78 percent of people in Louisville don’t get the recommended five servings of fruits and vegetables in their diet every day. In an effort to change that, one student at a time, the 30-day Fruit, and Veggie Challenge kicked off this past Friday in Jefferson County Public Schools.

“Healthy eating is a matter of habit,” said Vicky Weber, Senior Vice President of Business Relations and Marketing at Kosair Charities. “And it usually takes a few weeks for a new habit to be learned. This one-month challenge is designed to get kids, teachers, and parents talking about better nutrition for their meals for a whole month, in a fun and participatory way. Kids have fought their parents about eating vegetables for generations. But we’re hoping that by the end of this challenge, seeing those fruits and vegetables on their plate won’t seem so out of place. And when it comes to getting kids to eat healthily, we know parents need all the help they can get.”

“With childhood obesity at historic highs and the incidence of children with high cholesterol and diabetes on the rise, the importance of stressing lower-fat, vegetable-rich diets at an early age has never been greater”, said Jane Merman, Go Red For Women Director with the American Heart Association. Eating habits learned in childhood may set patterns many could carry for the rest of their lives. And studies consistently show that adults who eat at or near the recommended levels of vegetables and fruits live longer, and have dramatically lower rates of heart disease and stroke.

Participating Jefferson County Public School students began coming home with letters about the challenge last Friday, September 1. The challenge officially ends on September 30, when student charts must be turned in to teachers.

We hope to spread the word and share the successes on social media. You can find pictures of Fruit & Veggie Challenge at “American Heart Association Louisville” and “Kosair Charities” or by searching our campaign hashtag #KosairHealthyKids and #AHAFruitandVeggieChallenge.

For more information on the 30 Day-Fruit and Veggie challenge, visit Fruit and Veggie Toolkit for Kids at

About Kosair Charities: Since 1923 Kosair Charities has had one primary mission – helping children in need. Kosair Charities knows that the quality of a child’s tomorrow depends largely on the quality of health, medical treatment, and support a child receives today. Kosair Charities supports over 100 pediatric agencies in our community by donating funding for research, clinical services, health education and care every year. For more information please visit or call 502.637.7696. Follow Kosair Charities on Facebook, Twitter or Instagram.

About the American Heart Association: The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit or call any of our offices around the country. Follow us on Facebook and Twitter.

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